Now, you can use the Google Structured Snippets extension to highlight certain features of your products and services.
This extension was implemented in August 2015 and was intended to give customers a better idea of the content on your website before they clicked on the ad.
And it doesn’t matter if you want to list the best pieces of your glassware or eminent shoe brands, these dynamic snippets make your ads more relevant and cooperative, as well as support your campaign management and save you time.
But how do they work?
Well, these extensions sit below the text ads as a “header and attribute list”.
When they appear with your ad, they can display up to 2 headers on a computer at a time. Against this, ads on tablets and mobiles show a single header.
Google AdWords would automatically decide the best header or combination of headers to display.
But the main question that arises here is: What is the difference between structured snippets and calls?
Well, if you obey Google’s words, callouts are used to highlight the elements that make your products and services unique, while structured snippets highlight only a specific attribute of the services or products you offer.
Also, you should know that you can use both together, but be careful not to duplicate the highlighted content.
Benefits of structured snippets:
Structured snippets have a 25 character limit. And these have certain benefits such as:
Help customers find your best products and services instantly
Improve your ROI
Helping you customize your ads based on date and time, etc.
How to receive the best benefits:
With these marketing elements, you can follow the following best practices to create or optimize your content:
Offer at least 4 values per header
Shorter snippets, to make them easier for mobile users
Provide more than just one set of header values, which improves the chances of your ad being shown.
Choose the correct format. For example, in these you can highlight a whole group of your products and/or services.
But again, when using structured snippets, there are some necessary requirements that you need to follow.
So for all of you out there who were working on keeping your Google ads up and getting results from them, structured snippets could be a really healthy thing for you. Just follow Google’s guidelines and you’ll be able to get the healthiest returns on your ad spend.