If you haven’t invested in corporate video production for your business yet, you’re missing out on a very powerful communication tool. Video is the most influential marketing tool and also the easiest to use. Whatever the size of your business, it is possible to create highly engaging content that you can use for your marketing, sales, and communications efforts. If you’re lucky, your video might even go viral, turning your brand into an instant sensation. For the best results, you should let your creativity run free, as this is the only way to make your content stand out.

A recent survey published by HubSpot shows that 43% of viewers want more images from marketers, while 52% of marketers say this is the most effective form of content. A similar study shows that marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.

Furthermore, this type of content generates the highest ROI among all promotional techniques and can be used for multiple purposes. These are just a few of the reasons why you need to spend more time and money on video content.

Establish an emotional connection through the production of corporate videos

Many companies have been trying to run successful video campaigns. One of the biggest things that businesses fail with video is connecting with the people they’re targeting. The fact that companies are made of people and address people means that any form of communication must have some form of emotion.

If you’re going to sell products or services, you need to spark some emotional feelings and get a human connection, which requires creativity and a good story. This means creating compelling videos that grab the viewer’s attention and make them take some action as mentioned in your call to action (CTA). In the simplest terms, emotions will drive your marketing campaign and this goes for images too.

To pass the creativity test and appeal to the emotions of your target audience, consider the following:

1. Personalize – You need to invest more in research to understand your target customer in order to create content that reflects their personality. Ordinary salespeople no longer do their sales job because they are meant for everyone. Businesses that tried using personalized videos had better performance from their promotional campaigns.
2. Use multiple media – From 2D, 3D to motion graphics, there are many variations of content you can work with to get the best results. Don’t be afraid to push the boundaries, as long as you’re sure that your creativity will get more people to see what you’ve produced. For example, motion graphics explainer videos and animation are great ways to communicate a complex product or process. A multimedia approach is considered one of the smartest ways to create an emotional connection with customers.
3. Tap into pop culture: You can use the latest song, hot fad, new movie or series, and more to spark interest in your production. Before you do this, be sure to fully research and understand the fashion behind a trend before applying it.

Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and achieve your goals.