Does a title really sell a book? The short answer is yes. If a book doesn’t appeal to a reader initially, it will be passed over and not purchased. The title of the book is the element that creates the initial attraction to the book.

Observe the people who are browsing in a bookstore. A catchy title catches their interest and makes them seek out the book out of curiosity. A great headline makes browsers think, “Really?” or “What does THAT mean?” or “That’s what I need.” Think long and hard when choosing the title of your book. The title should give some clues about the content of the book in a concise one-liner.

Many authors struggle fiercely with the choice of title, not realizing that the title is somewhere in the book’s content. They just haven’t recognized it because they’re too close to the project. Sometimes it helps to talk to unbiased and unbiased people. Tell them what your book is about, and then listen to their comments.

Alternatively, on the tongue-in-cheek advice of a publishing professional, open a bottle of wine and start writing. Make a list of everything that comes to mind about what you have written in your book. Nothing is too silly, but try to address the central theme or message.

When your list is complete (and the wine has run out), group your notes into categories. Choose the most clever and intriguing words that say something about your book without sounding like a boring explanation.

Maybe these titles will help you:

• Feminine sense rules!
• ready to cook
• climb your ladder to heaven
• Light the fire
• Spell success in your life

If you’re planning a series, your title should be your “brand.” Then, as you make your brand a household word, you secure future sales. As each title in the series is released, you know that people will buy the last book to complete the series. Think of Harry Potter or Nancy Drew.

Your book subtitle is a great way to increase sales. The subtitle gets to the heart of the book and convinces the reader of the benefits of the book. It lets people know that the book is unique and they really can’t live without it. It makes the reader believe that they cannot live without it, and that is its goal.

Check out the following captions:

• Feminine sense rules! – The spiritual woman’s guide to finding yourself when you didn’t know you were missing
• Suitable for cooking – Why the “waist” time in the kitchen?
• Light the Fire – Fiery food with a new light attitude!
• Spell Success In Your Life: A Roadmap To Achieving Your Goals And Surviving Success

In the title and subtitle, you can use humor or emotion to sell your book, but avoid clichés and “cheesy” expressions, or overly common sayings. They soon become stale and annoying. Keep your headline unique, catchy, and relevant.

Before making your final decision on your title, conduct a title search (see our home study course, From Idea to Book… to Success: The Quick, Easy, and Simple Way! for instructions on title search). Although you can’t copyright a title, duplicating titles just creates confusion and you want people to buy your book, not a competitor’s book. Make your title one that increases the likelihood of increasing your book sales.