The Converse Shoe Success Story

When Marquis Mills Converse started its shoe manufacturing business called the Converse Rubber Shoe Company in 1908, little did he know that the company would see such astonishing success. Continued success over the decades since the company was formed has catapulted Converse Shoes into a major brand in the footwear industry. Thanks to the support of the country’s basketball players, they have become synonymous with this sport.

But the road to achieving Converse Shoes has not been easy. Located in Malden, Massachusetts, the Converse Rubber Shoe Company was doing lukewarm business until basketball player Chuck Taylor showed up. NBA star Chuck Taylor often complained of sore feet while playing basketball. Converse Rubber Shoe Company, in 1917, introduced its most famous brand, the Converse All Star basketball shoes. This footwear invention became all the rage in the world and remains one of the most sought-after sports shoes in the world even today. in day.

The USP of the Converse All Star shoe is its incredible comfort combined with great style. In fact, Converse All Star shoes continue to rank number one for most celebrities. However, this does not mean that the brand did not have to deal with stiff competition, but its durability has led the Converse Shoes to emerge at the top. During the 1980s, Nike bought the Converse Rubber Shoe Company, but the Converse All Star brand lived on.

Today, Converse shoes are not only worn by athletes, but are also a huge favorite of the common man. Children often wear them to go to school. While these shoes were initially available only in black and white, the Converse All Star shoe color swatch was later expanded to include seven additional colors.

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