A successful video marketing campaign can catapult your profits by leaps and bounds. The exposure you get from videos can be amazing, and when it comes to getting your message across to potential customers, nothing more effective has been found.

Today, video marketing has become a ‘must have’, and it can produce amazing rewards effectively! To get the best results from your campaign, there are a few things to keep in mind…

Here are the top 6 strategies for a successful video marketing campaign:

1.) Connect with your audience
Video marketing is all about communication. You need to connect with your audience, both on a personal level and on topic.

Video allows you to bridge the digital divide and become “real people” for your customers. Take this opportunity to build trust and confidence with your potential customers.

Your introduction should be friendly and natural, as if you were talking to a friend. Keep your eyes on the camera, don’t look around or at the notes. It can be helpful to place your headlines and notes right next to the camera so you can focus.

2.) Choose keywords carefully
Online marketing is the same whether using text or videos. You need to carefully choose the keywords that will appeal to your target audience. Do your research. Use keywords in video titles, headers and descriptions to make it easier for video search engines to index your files and link to your web pages.

3.) Search Engine Optimization
Your best approach to SEO is to optimize for both video search engines and content search engines. In addition to using your keywords strategically, it’s a good idea to use meta tags for the text part of the page where your video is placed.

4.) Keep it short
Promotional videos are most effective when they are kept concise, to the point, and easy to interpret. They should only last a couple of minutes. Web users don’t like to waste their time, so keep it short enough so they don’t get bored and click away.

5.) Encourage Feedback
As I said before, the objective of video marketing is communication. Don’t just talk, make sure your prospects can respond and discuss your presentation.

Often the users who provide feedback are the ones most likely to take action, and these are good people to strike up a conversation with. People are also likely to come back again to see the comments that were made after them.

6.) Create a video sitemap
These sitemaps can be submitted to video and content search engines alike, and both types will index all of your video content. Double exposure for the same amount of work is a real bonus.

Used cleverly, video marketing can deliver superior response levels, as evidenced by the increased number of videos being posted every day. When all is said and done, the advantages of video marketing are numerous and could potentially send your sales through the roof. Don’t make the mistake of ignoring this potential.

For an easy and time-saving way to produce your own successful video marketing campaigns, click here: Successful Video Marketing Campaigns,