One of the biggest mistakes people make when trying to promote their business is that when they are busy they stop blogging. One of the best tools at your fingertips to drive traffic to your website is your blog. The blog is almost always the number one way that people find your website.

Great for SEO

Your blog is perfect for improving search engine optimization because you can write authoritative, keyword-rich articles full of information your audience wants to read and needs to know. Search engines like websites that are updated frequently and the easiest way to update a site often is through blogging.

Connect with customers

A blog is a great way to connect with your customers. If you open the blog to comments, then it’s more like a busy message board or forum, as long as you reply and engage in discussions with everyone who comments on your blog posts. Not only that, those comments are also great for SEO.

building authority

When you blog about things about your business, your audience will get to know you better and realize that you are an authority in the niche and topic you are involved in. Demonstrating it over and over again through your choice of words on your blog will make it even stronger.

You can create new products

Through blogging, you will be able to analyze the problems your audience is having and then find solutions for them. As you develop a problem and solution format, you will be able to use those blogs as future products.

Offer free public relations

Few things in life are free, but your blog, if you write the posts yourself, is as free as it gets. Not only that, it is also a very effective form of marketing. You can use the blog to reach others and even open doors for other types of advertising.

build relationships

Your customers will expect your blogs and see you as the person they want to learn more from. This is a great way to build relationships because if you post to your audience with them in mind, they’ll feel like you’re thinking of them when you say something.

When you start a blog, it seems to move slowly at first. But after you’ve managed to post regularly for a few months, you’ll start to see a steady upward trend for site visitors, comments, and engagement. The upward trend will not abate if you never stop blogging.