If you are an online business owner, then you must have come across some of the most popular CMS that are needed to develop a functional and rich website. Umbraco is a popular .NET based open source CMS platform that helps to manage your web content with great ease and offers remarkable features that can make the site user and search engine friendly. It’s also a smart solution that delivers mobile-specific websites with content that can be seamlessly delivered to Android, iPhone, and Windows phones, while you only need to maintain a single set of content for mobile and desktop sites.

Nowadays, websites need to be search engine friendly as they help to rank higher on the SERPs and help attract a wide range of audience. Here in this article, we will discuss some basic functionalities that your website must have in order to optimize it for search engines.

The basic configuration of the page:

Every Umbraco website should easily manage basic SEO drivers like page title, meta descriptions, and meta keywords. This is easy to do and there should be some text boxes that allow you to set them. This will help SEO experts to check the correct length of the title and description and check if it is too long or too short. All of these fields should be available on all search engine pages so that the site administrator can easily set up basic SEO.

Sitemaps and bots:

Managing the sitemap and robots.txt file can be a difficult process, especially if everything is done manually. When running multiple sites from a single Umbraco installation, it can be difficult to manage robots.txt or sitemap.xml files separately. To facilitate this, the configuration must be done on a page-by-page basis to manage the content and auto-generate the files.

Dashes:

One of the most important things that dedicated Umbraco developers need to consider for search engines is setting up things like Google Analytics, Tag Manager, etc. These types of scripts are likely to fall into two categories, page level and global scripts. Scripts must be in any of three places, such as the HEAD of the page, the BODY tag, and the closing BODY tag. This can be done by having the SEO Settings node that contains the three text fields, one for each script location, another an SEO tab on your DocTypes page, and add all three fields so they can also configure the scripts level. of page.

canonical URLs:

You may often see the same page on multiple URLs, as Google treats them as unique. Therefore, it is always a good idea to standardize the URLs and redirect the rest to the main page of your Umbraco website. To achieve this, you can either use the URLRewrite.Net component that comes with Umbraco or use the URL Rewrite plugin.