Too often I see small business owners miss the mark with their marketing. Sure, it’s easy to do when you specialize in a specific industry niche and spend your time wrapped up in industry jargon. However, it’s best to put yourself in your prospect’s shoes and think about your marketing from their perspective, addressing their most important questions. Your customers want to be able to trust you, to know that you’re looking out for their best interests, and that you don’t just see them with dollar signs in their sunglasses.

Below is a sample page, perhaps good for a website, brochure, email, or letter. Why don’t you check this out and consider how you could form your own message? Use your own voice, your own style, and remember that you are talking to your customer across the table for the first time. You already know what questions they will ask you. Show them that you care, that you are working for them, and that you will do everything possible to get them the best rates and great service. Here is the sample:

Commercial Real Estate Loans

Are you looking to purchase an income property, such as an apartment building, small office building, or shopping mall? Would you like to put multiple rental properties in your real estate portfolio into one commercial mortgage? Do you want to find a suitable piece of land and develop that property? Do you need an acquisition and construction loan?

Do you want to buy a commercial property with a business on it? a restaurant, car wash, gas station, laundry, hotel, etc.? Looking for a commercially zoned property with a warehouse or industrial building? Are you expanding an existing business and/or want to own the property under your business instead of paying monthly rent?

Are you in the agricultural sector, looking for specifically zoned agricultural property; land for a vineyard, an orchard or a crop such as berries, vegetables or flowers? We have significant experience to make this happen. Our area in southern CA has one of the best climates in the world and amazing top soil for growing just about anything.

We can help you with all types of commercial real estate loans, including loans guaranteed by the government, such as FHA, USDA, and HUD. If you are looking for an SBA 7(a) loan or a CDC/SBA 504 loan for commercial real estate, we can do it for you.

We can help you with traditional commercial mortgages, commercial bridging loans, or commercial hard money loans. We also have lines in non-traditional sources for hard money commercial real estate loans to suit your needs for complicated projects outside the normal scope of typical commercial real estate loans and mortgage offers.

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Why not try something like this? Just because the Federal Reserve has raised rates doesn’t mean it should allow new business and new customers to shift to its competitors. I hope you will please consider all this and think about it.