LinkedIn remains one of the most favored social networking sites by marketers and networkers as it proves to be of great importance in their marketing strategies. LinkedIn does a fantastic job of generating B2B leads.

did you know

LinkedIn is present in more than 200 countries.

LinkedIn currently has over 350 million users and nearly 35% to 40% of these users log into LinkedIn on a daily basis.

No marketer should ignore these mind-boggling LinkedIn stats because that’s where the business will come from. In business terms, LinkedIn is more powerful than Facebook and Twitter.

So let’s explore some tricks and ways to crack the LinkedIn code for customer acquisition!

Start by having a larger LinkedIn network

Many social media experts will ask you to make your profile easy to find; however, I think it’s more important to expand your network and not limit yourself to just the current level of first-second-third-fourth connections. The bigger the network you have, the more searches you will appear in and the more exposure your brand will have.

Grow your connections!

Find potential customers

Another discreet way to grow your business on LinkedIn is to find and network with the right prospects. Join common interest groups because that’s where you’ll find your potential customers. Be sure to stay active in that group by posting relevant comments and providing valuable feedback. Don’t make the mistake of promoting your services and products immediately after joining the group. Learn the art of involving your brand in communication.

Get an upgrade

Upgrading your LinkedIn account to a higher version will dramatically raise your networking standards. You’ll get access to some cool features and tools, like getting contact information for your stalkers, the availability to use niche-specific search parameters, and the use of InMail which can let you email directly to absolutely anyone on LinkedIn.

Having the privilege of using all these tools really helps you generate powerful leads for your business.

Use keywords wisely

What this means is that you should use keywords in your profile information in anticipation of what your potential customers are likely to use when searching for people like you. You should use key phrases by focusing on what your customers will type when searching for products and services, or anything they are looking for or want to know.
Be absolutely mindful of words and phrases when filling out your LinkedIn profile information.

Try to arrange a meeting in person

It’s not ideal to do all of your business with the prospect on LinkedIn. You should choose to arrange a personal meeting with your client at a local coffee shop or any other comfortable place where you can chat. This is how business relationships happen. Your job is to provide solutions to your clients’ problems and, therefore, make sure that in your conversations you are absolutely clear about what you are going to offer them.

Whats Next?

LinkedIn is a wonderful and effective platform for entrepreneurs looking to expand their presence in the world. Unlike Facebook and Twitter, on LinkedIn you are likely to find the right clients who are interested in you, more often than not, only professionally.

So, leave no stone unturned and jump on the LinkedIn ship and discover new leads right away.