Google Base is a new database that Google has created to allow website owners to upload databases directly to Google so that Google users can search them. You can upload databases such as product catalogs, recipes, articles, reviews, a list of cars for sale, a list of courses, jobs, products, wanted ads, and anything else you include in a database. In fact, there seems to be some functionality that overlaps with Froogle, since it can load databases of the products it sells.

The database can include an image and a link to your website. Allows you to specify keywords that searches can use to find your data. The data submitted to the Google Base can be indexed in the main search engine and also in Froogle. However, you don’t need a website. Google will host your data for you, if you don’t have one. However, to get maximum exposure, you must have a website.

If you have a lot of stuff to upload to Google Base, you can post a bulk list in tab-delimited or XML format.

Here are 10 ways to use Google Base:

1. Publish your catalog of eBooks that you have created or have resell rights to.
2. Upload your catalog of software that you have created or have resell rights to.
3. Add your database of video products that you sell or give away.
4. Insert your database of audio products that you sell or give away.
5. Publish a database of the articles you have written.
6. Add your database of all the digital products you sell, no matter the type.
7. Create a database of the reviews you’ve done.
8. Upload a database of recipes that you have collected. This can be especially profitable if you have a recipe-based website, as your database listings can link back to your website.
9. Publish your database of products you sell on your eBay store.
10. Upload your database of images of products you sell from your offline business.

It doesn’t have to be just about driving traffic to your website. More and more people search for information online before visiting an offline store. Many offline businesses still don’t understand this. If your competitors are one of the many offline businesses missing the internet boat, that’s why you need to get information about your business on Google.

Anytime you can post data or links to your site on a high traffic site like Google, you will increase traffic to your website. Since this is a new service that’s still in beta testing, that’s all the more reason to get ahead of your competitors, who may not know it yet. If you choose your keywords carefully, a flood of traffic to your website will only be the beginning of the benefits your business will receive. Google Base is located at http://base.google.com.