Writing business emails in English doesn’t always have to be done in the old-school “professional” way. Most people use their email as a way to communicate with their friends and family. They usually won’t check your email to see what kind of sales some company is offering.

When writing business English emails, be sure to use some humor and make them seem personal. Make the person reading your email enjoy the experience and likely open your emails in the future. Some people in big business would totally disagree with what I’m saying because it goes against what they learned in school. But the world is changing fast and people are sick and tired of reading this kind of classic business writing.

You want to keep the point when you are writing and not prolong your message. People are busy and will often get bored in the middle of their email if you are doing this.

Make sure your business writing style is modern and fun. You can use smiley faces and winks. People can relate to these things since this is how their friends write. If you write as a friend, the reader will be in a much better frame of mind to actually read what you’re trying to say.

People can see through obvious ads. I tried this approach in my early days of business writing and it was horrible. I failed miserably. Once I started treating my customers like genuine people and friends, I was able to get much better conversion rates on sales. People even started replying to my emails and some people wanted to meet me.

Don’t worry if your English isn’t perfect. Even native speakers make typing mistakes. It can even be cute and funny at times. Just do your best and don’t try to impress the reader by using really big words. Native speakers find that type of writing quite annoying to read. Keep it simple and friendly and I’m sure you’ll do much better.