Any marketer will be able to tell you the importance of display advertising, whether it’s used at a trade show, exhibition, roadshow, store, or kept next to a cash counter. If used correctly, it is one of the best and cheapest forms of advertising that hits the mark and is hard to miss.
The only drawback was the big, bulky screen hardware and the time and cost it took to set it all up. All that has changed with the availability of portable display stands. This new lightweight hardware has made this popular form of advertising more cost effective, easy to use, flexible, portable, quickly deployable and reusable.
The portability itself is a huge benefit. With these lightweight screens, they can be quickly moved from one location to another, making it possible for field teams to participate in multiple events in different locations, even if there is very little time between them. It’s no wonder these displays are essential advertising hardware for most marketing teams.
The low price of these mounts has allowed marketing teams to implement them more liberally on the same budget than was possible in the days when display hardware was much more expensive and heavy. Take a look at some very obvious plus points of these mounts.
Advantages of Portable Display Stands
1- This is a lightweight equipment that can be compactly packed, easily stored and carried.
2- Assembly and start-up is very easy and even a new user will be able to do it.
3- Cost savings on multiple fronts: low storage costs, zero labor costs and low transportation costs.
4- They are resistant and durable: they are made to withstand rough use. Perfect for frequent use and disassembly/assembly cycles.
5- Good quality stands are very well designed using innovative graphic tensioning and adjustment systems, ensuring that the display is perfect every time it is used.
6- Flexibility and adaptability: They can be used in many designs and have multiple uses, giving you many options when designing your display area.
7- Reusability: You can change the graphics, which means the same media can be used in different situations with different graphics instead of opting for a completely different set of screens. This saves you costs and reduces the amount of hardware you have to store and transport.
8- They take up less space – Exhibition spaces are usually expensive. These stands take up minimal floor space, saving costs and leaving more room for other things in your stall.
The importance of flexibility
Flexible display stands, as mentioned above, give you many more options when it comes to designing your booth or display at an event venue. When not in use at exhibitions or events, they can be used in your office reception or showroom instead of being stored.
The importance of reuse
Buying reusable display stands not only saves you costs, but is also an environmentally friendly option. Make sure the graphics last a long time and won’t fade or wrinkle after a few uses. This means less graphics replacement and a display that stays beautiful throughout its lifespan.
choose your portable display stands wisely
There are many brands of display stands available, but you will be able to get the most out of them only if you pay attention to these factors rather than just price.
• Screen weight.
• The ease with which it can be packaged and the compactness of the package.
• The quality of the hardware. Good quality graphics will retain their print quality and appearance for many years. The quality of the supports will decide their durability.
• Ease with which it can be disassembled and reassembled. On average, portable banner stands should take no more than three to 15 minutes to install, depending on type and size. This will save valuable time when you have to move quickly from one place to another.
Use the high quality portable displays offered by FLEX-display and you will save yourself a lot of time, money and trouble. You will also be doing your bit to save the environment.