How to Find Desperate Buyer Niches and Keywords Without a Keyword Tool

Most affiliate marketers and other internet marketers teaching how to make money online will usually tell you to use a keyword research tool like Market Samurai or one of the many others to find profitable keywords.

The only problem with this is that not everyone trying to make money online has one of these tools on their computer. There are some free keyword research tools that anyone can freely use, like the Google AdWords Keyword Research Tool and a couple of others.

While some marketers instantly go to their keyword research tool to research and gauge how “hot” a niche is when they are considering starting a new website or marketing campaign, there is a way to check out a niche that has nothing to do. with a piece of software.

Most marketers forget to use their natural senses to understand if a niche market would be hot. After all, numbers aren’t everything. Just because a keyword gets a lot of searches per month doesn’t mean it will make you a lot of money.

The most important thing to understand about a niche is how much and what kind of emotions the potential customer has when they type in the keyword. All smart salespeople know that most people make a purchase decision based on emotion rather than logic.

This type of analysis cannot be calculated by any software program. You have to turn on your ’emotion meter’ when looking at a keyword to determine if those people are desperately trying to find a solution to their problem or not. The more desperate they are, the better chance you have as a seller to make a sale by providing them with a solution to the problem they are facing.

If you can determine what problems people are having, you can go to the Google AdWords keyword research tool and see how many searches you get and check how much competition there is in the search listings. It shouldn’t be the other way around. Think about the problem first, find a solution that you can offer the prospect, and then start your marketing campaign.

Doing it this way will save you a lot of time, money, and frustration in the long run. The niche matters, the number of keyword searches per month matters, but only after measuring the “heat” for buyers using your brain. This is the difference between successful salespeople who work less and those who struggle but work hard.

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