Most people have heard of Twitter, but some don’t understand it or don’t know how to use it. Some refer to Twitter as another social networking tool, others consider it a type of chat that can also be used as text messaging, and many refer to it as a microblogging site. Regardless of how you choose to categorize it, it can be used in a number of ways, not all of which require a Twitter account. The four ways Twitter can be used are for research, targeting groups of people, as a social network, or for business promotion.
1. Research
Twitter is more than just a communication tool, it’s a quick and easy way to find news, get information about books and articles, find subject matter experts, and get the latest trends. Without setting up an account, anyone can use Twitter as a search engine to find information, search for available jobs, and find something on a news topic. Using Twitter as another search tool is a great way to learn more about it and get potentially useful information at the same time.
two. Private group or community communication.
Think of Twitter as a communication tool to reach a specific audience of followers. City services can use Twitter after setting up an account to quickly communicate messages to their community. Another option is for clubs and associations to use it to communicate upcoming events and chapter news to members. And of course, anyone can set up an account with Private Tweets so only their approved friends and family can see what they choose to communicate. Many Twitter users choose to get brief updates on what’s going on via Tweets, so it can be very useful if it’s properly communicated to your intended audience and set up accordingly.
3. public social network
Of course, most people who join Twitter do so for the same reason they might join MySpace, Facebook, LinkedIn, or another social networking site: to meet lots of people. Being on Twitter is a great way to meet people from all over the world through the short communications you create. After setting up an account and following a few people, consider joining the conversations through direct messages or with the proper use of #hash-tags that represent expert areas or trending topics. To be found on Twitter, you must set up an account and communicate via email and other methods. However, the best way to get found on Twitter is to start by following others. Most will follow and some will recommend other accounts they find interesting. There are many techniques on the web to get followers on Twitter. To learn some options for targeting followers, use an Internet search engine to search for directories that help you follow on Twitter and get followers.
Four. business promotion
Many companies use Twitter to promote their business. Using Twitter for this purpose requires considering why the business should be on Twitter and what the desired outcomes are from that account. Think about who will follow the Twitter account and what they will want to know. Twitter users are looking for information first and offers second, so companies need to plan first to give to their followers. Twitter users also like to know who they follow, so personalize Twitter by sharing details about what’s going on in the company, or share personal experiences with a consultant. Businesses should also consider that they can also get information from Twitter because users don’t just like to get the latest information; they enjoy sharing their opinions and ideas as well. Therefore, companies should consider asking for product reviews or conducting short customer surveys via Twitter or with links to the company’s site. After the give and take, the business can start promoting itself, as many Twitter users enjoy being the first to hear about new products and services that a business may offer or consider adding. For more business promotion ideas, check out different ways to promote a business using Twitter without coming off as too pushy.
Business promotion, social media, targeted or private groups, and research are four ways Twitter can be used. With a new understanding of the different ways Twitter can be used, review it and then decide on a preferred use.