In this age of ultra-fast internet and connectivity, visitors are the most impatient of beings and they are not going to wait any longer for your website to load. Performance and speed go hand in hand, and even a fraction of a second difference in download speed between two websites goes a long way in getting customers to come to them. While many think that slow website speed is due to website building failures, one of the main reasons behind this is that there is too much stuff crammed into it. So the first thing to look at is to fix all internal glitches, strip down your content, and do it as quickly as possible. Take a look here at some of the essential ways to optimize the performance of your website.

#1 Strike a balance between website elements

Most of you want something extraordinary on your site to make it as attractive as possible. But remember, with all those features out of the box, like a moving background or parallax web scrolling, they’re great as long as they don’t hinder your site’s loading speed. Therefore, the key point is to decide which of all the elements are crucial to the user experience and get rid of the additional features that in no way contribute to improving the main user experience.

#2 Make the website mobile friendly

Looking at the relevancy and dominance of mobile phones these days, you need to make sure that your business website works well on mobile screens as well. You should ask your developers to run a mobile-friendly test for your website that explores its usability criteria, plugins, text readability, responsiveness of clickable elements, and everything else.

#3 Don’t save large image files

You know what, according to HTTP Archives, almost 60 percent of a web page’s weight on the desktop depends on its image content. Therefore, you need to make sure that you are using high-quality but sized images optimized for each web page on your website. Image formats like WebP, JPeg XR are known to optimize the weight of images by 20-50% without compromising quality.

#4 Rationalization of the number of HTTP requests

While HTTP is nothing more than a request or response protocol implemented by web browsers to get files directly from the server, reducing HTTP requests is actually a great measure to reduce load time.

#5 Using an effective CDN

CDN, or Content Delivery Network, is a composite system that uses various numbers of distributed servers to deliver websites and various web page content based on the location of the users and the nature of the website. Mostly static website content files which can be CSS, JavaScript files, or images are delivered to web servers that are in close proximity to users. This is because less proximity ensures less charging time.

Most website owners find that they need “bells and whistles” that allow customers to enter their websites. But they forget that no matter how attractive their sites are, customers will fly away if they don’t load fast. So, before your website’s ancillaries and outdated aspects start hampering your speed and performance, have your developers fix them.